Strategic Goal 4
Be the principal platform in CALES for entrepreneurial leadership and innovation to include students, faculty, and community stakeholders.
Gap Analysis: Current Versus Desired Situation
Current:
- Capacity in both terms of scope and scale is robust given the addition of courses created (ALC 196A, ALC 514, ALC 497/597) in combination with those previously established (ALC 409/509, ALC 410/510, ALC 411/511)
- Enrollment growth, both in terms of courses and degree, has not followed course creation
Desired:
- Enrollment growth both in terms of new AETI majors (leadership & communication emphasis) and course enrollments of non-AETI majors
- Revenue generation to advance curriculum experiences
- Partnerships within the College (e.g., SNRE, AREC, Norton) and beyond (e.g., PAH RLR emphasis)
- DLC "integration" with entrepreneurial mindset course
- Grant contributions
Strategies to achieve goal:
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Initiate a robust professional marketing and promotion strategy.
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Establish new and expand existing intra- and inter-college partnerships.
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Create new and expand existing revenue streams.
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Expand and enhance ALC curricular reach and offerings.
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Investigate opportunities to advance undergraduate and graduate instruction in high needs areas.
Actions to Achieve Goal:
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Establish international program(s) to provide students with international experiences. (FY25)
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Integrate ALC courses with degree programs outside of AETI. (FY25)
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Secure third-party expertise on marketing and promotion strategies (contract-based marketing initiatives). (FY22)
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Increase curriculum space within Arizona Online. (FY22)
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Increase marketing and awareness of curriculum and/or career pathways. (Ongoing)
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Identify and articulate the essential competencies associated and desired for this curriculum path. (FY22)
Inputs needed to achieve the goal:
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Marketing expertise
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Program-specific recruitment and online advising
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Professional grant writing support
Objective Metrics that will be used to track progress towards attaining goal:
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Increase in number of students in ALC courses and leadership & communication degree program.
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Establish consulting arrangement with a marketing agency.
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Number of curricular partnerships in place and grant applications submitted that specifically involve ALC course delivery.
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Number of online ALC course deliveries & associated amounts of revenue generated.
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Number of new sections of existing ALC courses added and/or increase in seats available and filled in existing ALC course offerings.